United Way Dollarwise

Project Overview:

A clean, resource-driven brand identity and digital platform for a financial literacy program helping families build economic stability

What We Did

Brand Audit

Visual Brand Design

Brand Strategy

Graphic Designs

Front-end Development

Backend Development

Content Migration

Staff Training & Onboarding

210%

Increase in Memberships

94%

Program Engagement

22%

CTR for Google Ads

12,700

Unique visits in 1st 30 days

Challenge & Background

United Ways of California reached out to us for branding and help setting up an online presence for their new financial literacy program/initiative.

Our target audience for this project was working aged persons in the state of California with our goal being to develop a brand that spoke to what United Way was offering and a web solution that prompted continued engagement

Our Execution

We knew we had a lot of issues to simultaneously address with the new redesign. We kicked off with a round of interviews with stakeholders and staff to further flush out pain-points. From there we got to work on developing a site-map with which we designed a high-fidelity mockup

After approval on mockups we kicked off development and after a few months had a product we could user-test and ultimately launch

"Awesome, awesome, awesome. Everything from onboarding, to brand research to revisions and delivery was a swift and sleek process."

Brian Park

Program Coordinator

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Get in Touch!

Before we talk, we'll review your branding and online presence. Then, during our meeting, we'll go over what we found and what we think you can do to improve online.

No obligation.

Schedule a Call