SPARC
What We Did
Challenge & Background
SPARC was newly established nonprofit, is dedicated to reshaping the narrative surrounding the bond between animals and their human companions. Recognizing the importance of a strong brand identity, they sought our expertise to develop a cohesive brand strategy and create impactful brand touch-points, including a dynamic and engaging website.
Our goal was to ensure that SPARC's mission and values were clearly communicated and resonated with their target audience and among our objectives was to create a brand new website that would serve as a primary brand touchpoint.
Our Execution
We collaborated closely with SPARC stakeholders to conduct in-depth brand identity interviews, which helped us understand their vision and goals. Our team performed comprehensive website technical assessments to identify areas for improvement and recorded the legacy sitemap to ensure a smooth transition.
This research informed the creation of new sitemaps, user journeys, and wireframes, leading to the development of approved mockups. Once these were finalized, we initiated the site development and content migration process, meticulously working to meet all specified requirements.
Hanna Lentz
Executive Director
Related Work
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Before we talk, we'll review your branding and online presence. Then, during our meeting, we'll go over what we found and what we think you can do to improve online.
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