Opti Air

Services

Website Migration, SMM, SEM, Website Redesign

Industry

Ecommerce

Duration

Ongoing

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Website Migration, SMM, SEM, Website Redesign

Website Migration and Digital Marketing for health E-commerce brand

- Challenge

Opti is an e-commerce startup providing aromatherapy solutions with diffusers, air purifiers and essential oils. They initially had kicked off their e-commerce store with Shopify but the but quickly realized it couldn't provide them with the solutions they needed for their brand and business. The goal of this project was to:

  • Migrate web, CMS and e-commerce assets from the Shopify ecosystem over to Webflow in a seamless way as to prevent any lapse in traffic and sales.
  • While migrating assets, to design and develop an e-commerce store in Webflow to would not only address business issues but speak to and expand on the Opti brand.
  • The client wanted to follow up the relaunch of the store with a digital ad sprint as a way to drive past and potential customers to the new shooping experience.

- Execution
  • We started by notating and documenting all pages and assets to be migrated to the new webflow site.
  • While documenting we simultaneously designing and developing new pages, animations and features of the new store.
  • Afterwards redirects were put in place and the new site went live.
  • Shortly after going live we followed up with a robust google ads campaign catered to meet the metric goals the client set forward.

- Results

-89% Increase in Sales

-113.92% Increase in Web Traffic

"Greenflag Media’s work resulted in an exponential increase in website engagement and an improvement in conversion"
Raph Odouk | Co-founder
Website Migration and Digital Marketing for health E-commerce brand
Raph Odouk | Co-founder

"Greenflag Media’s work resulted in an exponential increase in website engagement and an improvement in conversion"

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