Opti Air

Opti is an e-commerce startup providing aromatherapy solutions with diffusers, air purifiers and essential oils. They initially had kicked off their e-commerce store with Shopify but the but quickly realized it couldn't provide them with the solutions they needed for their brand and business. The goal of this project was to:

• Migrate web, CMS and e-commerce assets from the Shopify ecosystem over to Webflow in a seamless way as to prevent any lapse in traffic and sales.
• While migrating assets, to design and develop an e-commerce store in Webflow to would not only address business issues but speak to and expand on the Opti brand.
• The client wanted to follow up the relaunch of the store with a digital ad sprint as a way to drive past and potential customers to the new shooping experience.

‍

• We started by notating and documenting all pages and assets to be migrated to the new webflow site.
• While documenting we simultaneously designing and developing new pages, animations and features of the new store.
• Afterwards redirects were put in place and the new site went live.
• Shortly after going live we followed up with a robust google ads campaign catered to meet the metric goals the client set forward.

‍