Minnesota Freedom Fund

Project Overview:
A bold advocacy site for a movement finance organization mobilizing donors and activists around progressive causes
What We Did
UI/UX Design
Website Audit
Site Architecture
Membership Portal
Front-end Development
Backend Development
Content Migration
Staff Training & Onboarding
190%
Increase in Site Traffic
13x
More Form Submissions
72%
Reduction in Bounce Rate
+850
Pages Redesigned

Challenge & Background

The Minnesota Freedom Fund pays criminal bail and immigration bonds for those who cannot otherwise afford to as we seek to end discriminatory, coercive, and oppressive jailing. MFF was establish a 501c4 wing to handle political advocacy work and lawmaker sponsoring.

The focus of the website was to be on accessibility, ease-of-management, scalability and resourcefulness. Without an RFP to inform on the full scope of the project, we kept our strategy and suggestions to a general level until we solidified goals

Our Execution

As always we kicked off by establishing communication mediums via slack and our signature biweekly touch-base meetings.

With information from our first batch of discovery meetings, we got to work on wireframing, concept designs and eventually mock-ups. After mockups were green-lit, we kicked off development with our biweekly with lack serving as a channel for edits, and changes. After a 3 months of work we were ready for testing. Quality Reviews and Testing were conducted and we obviously launched the new website. We then ran post meetings to tutor stakeholders and internal staff on site management.

“Most importantly, they hit on everything we wanted! Therefore, I recommend them wholeheartedly.”

Noble Frank

Comunications Director

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Get in Touch!

Before we talk, we'll review your branding and online presence. Then, during our meeting, we'll go over what we found and what we think you can do to improve online.

No obligation.