Clean Slate Initiative

Project Overview:
A compelling web presence for a criminal justice reform nonprofit championing record-clearing legislation nationwide
What We Did
UI/UX Design
Website Audit
Site Architecture
Membership Portal
Front-end Development
Backend Development
Content Migration
Staff Training & Onboarding
420%
Traffic Increase
5x
Lead Gen Growth
92%
Drop in Bounce Rate
+1400
Pages Delivered

Challenge & Background

Clean Slate Initiative is working across the country, and in Congress, to pass and implement laws that automate record sealing for people with eligible records who have completed their sentence and remained crime-free.The client previously had a website that did not properly aggregate or serve its resources efficiently to its audiences.

Greenflag was brought in to implement a plan and strategy to redesign and migrate the web solution. After delivering guidance in the planning phase, we took on the project to implement the strategy in order to give CSI a web solution that addressed all their pain-points.

Our Execution

Clean Slate was transitioning from Squarespace and faced a significant challenge in creating a scalable website with reusable components. Greenflag addressed this by developing a robust framework that not only facilitated the migration but also allowed for future growth and adaptability.

This included implementing a modular design system that enabled easy updates and expansions, ensuring the site could evolve alongside the organization's needs.

"They are incredibly transparent, responsive, and organized, which kept all deliverables of the project on-time and within budget. We felt the success of our project was a top priority for the team at Greenflag media, which was woven throughout every deliverable."

Stacey Ferguson

VP of Marketing & Communications

Related Work

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Get in Touch!

Before we talk, we'll review your branding and online presence. Then, during our meeting, we'll go over what we found and what we think you can do to improve online.

No obligation.